The common assumption at this moment is that the ad supported web model cannot work. But why has the (largely) ad supported newspaper model worked? For years people doubted the return on investment in big full page ads and inserts that people throw away immediately, but companies had to put their visual noise somewhere.
If newspapers by and large go away, there are only so many places you can put your ads. Electronic screens occupy a lot of eyeballs for a lot of time. Wouldn't that warrant higher rates?
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